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ContentSquare s'intègre avec Dynamic Yield

Basée à Paris, ContentSquare est une plateforme de pointe en matière d’expérience numérique. Créée en 2012, ContentSquare aide les entreprises à comprendre comment et pourquoi les utilisateurs interagissent avec leurs applications, leurs éléments mobiles et leurs sites Internet. L’entreprise calcule des milliards de mouvements du doigt et de la souris, et transforme ces connaissances en actions rentables qui augmentent l’engagement, réduisent les coûts d’exploitation et maximisent les taux de conversion. ContentSquare est un partenaire officiel de Dynamic Yield Technology.

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Key Benefits

  1. Discover the "Why" behind the performance, casting light on every visual element of your personalized experiences
  2. Identify the positive and negative impact of every personalized experience on every one of your customer segments
  3. Understand the full impact of each personalized campaign, as it influences your customers' motivation and decisions across the entire journey
  4. Showcase your personalization success stories with easy-to-share visual reports that make data accessible to everyone in your organization

Use Cases

– Access Zone Analytics Reports to correctly attribute conversions and revenue to the successful elements of your personalization campaigns.

– Obtain proprietary behavioral metrics for every element on the page to cast light on the page’s average scroll reach and each element’s engagement levels.

– Use conversion funnels and journey analytics to understand how every experience impacted your customers’ journey across your digital properties.

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