Forrester performed a 22-criterion evaluation of experience optimization platform providers. Our own customers tell us that the following 5 capabilities are especially critical:
- Speed: Go live and deliver results in weeks, not months.
- Scale: Create a seamless customer experience that is free of silos and context-aware.
- Platform breadth: Lower the total cost of ownership associated with your marketing tech stack.
- Results-focused: Measure the true impact of experiments on any digital interaction.
- Open architecture: Easily integrate with the tools you already use.
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Why we believe we were named a Strong Performer
in the Experience Optimization Wave
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Cross-channel client- and server-side support
An expansive set of eXPerience APIs allow teams to run A/B tests and experiment anywhere in the stack, across web, apps, email, ads, and even offline channels.More on our server-side testing -
Deep analytics and reporting
Every experience launched includes a detailed report providing high-level and granular performance insights for deeper optimization.More on our customer data management -
Advanced AI and decisioning algorithms
Our application of deep learning techniques for product ranking and recommendations enables brands to predict the next best item for each visitor.More on our product recommendation engine -
Single platform
All experience optimization functionality is available via a single integrated platform for ease-of-use and the creation one unified dataset from which to execute against.More on our A/B testing capabilities
What customers have to say about our
A/B testing and experimentation solutions
“We searched for a tool that would allow anyone on our team to create and implement a personalization campaign with maximum speed and control.”
Kevin Barnes Head of eCommerce Trading & Development
“Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering.”
Nick Connor Global eCommerce Manager
“Dynamic Yield has been instrumental in helping us uncover the different types of audiences coming to and interacting with the e.l.f. site.”
Shana Rungsarangnont Digital Products Manager