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A/B Testing & Optimization Article

Your Global Test Could Be Limiting Your Personalization Growth

by JR Moore and Hannah Solmor
A/B Testing & Optimization, Targeting & Personalization Article

Steering by Data: How to Avoid Assumptions and Motivate Your Team

by Celia Mulderrig
A/B Testing & Optimization, Targeting & Personalization Article

Unlocking Gen AI’s Potential: 3 Essential Strategies for Personalization Success

by Harry Hanson-Smith
An image of a brain, lightbulb and a checkmark
A/B Testing & Optimization, Targeting & Personalization Article

Here’s Why Your Customers Are Tuning You Out

by Ernie Santeralli and Nadav Yair
A/B Testing & Optimization, Targeting & Personalization Article

Why A/B Testing and Personalization Are More Powerful Together

by Yaniv Navot
A/B Testing & Optimization Article

Personalization and A/B testing with single page application frameworks

by Jonatan Ramirez
A/B Testing & Optimization Article

The evolution of artificial intelligence in marketing and personalization

by Gidi Vigo
A/B Testing & Optimization Article

High-impact eCommerce navigation optimization ideas to improve product discovery

by Leah Retta
A/B Testing & Optimization Article

The rise of headless commerce – a comprehensive technical guide

by James Hampson
A/B Testing & Optimization Article

Prioritization Template for Personalization Program Management

by Kamal Karim
A/B Testing & Optimization Lesson

There are no failed A/B tests: How to ensure every experiment yields meaningful results

by Alex Fitzgerald
A/B Testing & Optimization Lesson

Guidelines for running effective Bayesian A/B tests

by Ron Kenett and David Steinberg
A/B Testing & Optimization Lesson

A/A testing and decision making in experimentation

by David Steinberg and Ron Kenett
Advanced Experimentation Lesson

Server-side testing and personalization explained

by John Peeler
client-side vs server-side
A/B Testing & Optimization Lesson

Client-side vs server-side A/B testing and personalization

by John Peeler
client-side A/B testing
Advanced Experimentation Lesson

Client-side testing and personalization explained

by John Peeler
Frequentist approach
Advanced Experimentation Lesson

The Frequentist Approach to A/B Testing

by Siva Gabbi
bayesian approach
Advanced Experimentation Lesson

The Bayesian Approach to A/B Testing

by Siva Gabbi
a/b tests
A/B Testing & Optimization Lesson

The impact of A/B tests and personalization on SEO

by Yaniv Navot
A/B Testing & Optimization Article

eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

by Hannah Leary
outlier detection
Advanced Experimentation Lesson

Outliers detection in A/B testing

by Gidi Vigo
ecommerce terminology
eCommerce Experience Optimization Lesson

Become fluent in eCommerce metrics and terminology

by Shana Pilewski
Gated Content vs. Ungated Content
A/B Testing & Optimization Article

It’s personal — why it’s time to deflate the great gated content debate

by Yaniv Navot
a/b testing
A/B Testing & Optimization Lesson

How to analyze and interpret A/B testing results

by Shana Pilewski
segmented A/B tests
A/B Testing & Optimization Lesson

Segmented A/B tests: Avoiding average experiences

by Yaniv Navot
Machine Learning Based Optimization vs. A/B Testing
A/B Testing & Optimization Article

Machine Learning Based Optimization vs. A/B Testing

by Shana Pilewski
50 eCommerce Segmentation Recipes
A/B Testing & Optimization Article

50 eCommerce segmentation recipes you can start using today

by Shana Pilewski
multivariate test
Advanced Experimentation Lesson

The complex nature of running multivariate tests

by Yaniv Navot
A/B Testing & Optimization Article

Mobile Retail Apps: Designing a Better Experience

by Shana Pilewski
omnichannel retail
eCommerce Experience Optimization Lesson

The promise and pitfalls of omnichannel retailing

by Shana Pilewski
growth hacking
eCommerce Experience Optimization Lesson

Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce

by Melanie Kyrklund
ecommerce experience optimization
eCommerce Experience Optimization Lesson

A primer on eCommerce one-to-one marketing

by Shana Pilewski
optimization KPI
Advanced Experimentation Lesson

Choosing the right optimization KPI for your A/B tests

by Gidi Vigo
ARPU
eCommerce Experience Optimization Lesson

Why ARPU is your most important eCommerce metric

by Shana Pilewski
A/B Testing & Optimization Lesson

Building an experimentation growth plan: A Kopari Beauty case study

by Shana Pilewski
Bayesian a/b testing calculator
A/B Testing & Optimization Article

Introducing our Bayesian A/B Testing Calculators

by Yaniv Navot
ecommerce conversion
eCommerce Experience Optimization Lesson

The economics of eCommerce conversion rate optimization

by Shana Pilewski
dynamic personas
eCommerce Experience Optimization Lesson

Building dynamic personas for personalization

by Udi Zisquit
conversion attribution
A/B Testing & Optimization Lesson

Understanding conversion attribution scoping in A/B testing

by Gidi Vigo
session based attribution
Advanced Experimentation Lesson

Why session-based attribution is flawed in A/B tests

by Idan Michaeli
traffic allocation
A/B Testing & Optimization Lesson

Choosing the right traffic allocation in A/B testing

by Yaniv Navot
A/B Testing & Optimization Article

One Segmentation Secret to Influence 98% of Prospective Travelers

by Dvora Meyers
frequentist vs bayesian
A/B Testing & Optimization Lesson

Frequentist vs. Bayesian approach in A/B testing

by Idan Michaeli
juniqe
eCommerce Experience Optimization Lesson

Optimizing SEM traffic with personalization: A Juniqe.de case study

by Shana Pilewski
A/B Testing & Optimization Article

Patience: the Holy Grail of Optimization Success

by Yaniv Navot
A/B Testing & Optimization Article

Challenges Publishers Are Facing Today with A/B Testing

by Yaniv Navot
A/B Testing & Optimization Article

Digital customer experience optimization: A holistic approach

by Yaniv Navot
shopping cart abandonment
eCommerce Experience Optimization Lesson

Shopping cart abandonment recovery strategy, with real-world examples

by Yaniv Navot
A/B Testing & Optimization Article

Balancing the Needs of Performance Marketing and Branding

by Robert Glazer
Facebook Instant Articles: A New Monetization Opportunity for Publishers
A/B Testing & Optimization Article

Facebook Instant Articles: A New Monetization Opportunity for Publishers?

by Yaniv Navot
A/B Testing & Optimization Article

How Brands Should Build their Digital Marketing Optimization Stacks

by Yaniv Navot
40 Step On-Page SEO Checklist
A/B Testing & Optimization Article

40 Step SEO Checklist (Updated to 2021)

by Yaniv Navot
optimization objective
A/B Testing & Optimization Lesson

Choosing the right conversion optimization objective

by Gidi Vigo
Multi-armed bandit
A/B Testing & Optimization Lesson

Beyond A/B testing: Multi-armed bandit experiments

by Yaniv Navot
Holiday Shopping Product Page Checklist
A/B Testing & Optimization Article

Holiday Shopping Product Page Optimization Checklist

by Ohad Flinker
Buyer Legends Interview
A/B Testing & Optimization Article

Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia

by Ohad Flinker
Infographic: The Difference Between CTR and Revenue Based Tests
A/B Testing & Optimization Article

The Difference Between CTR and Revenue Based Tests

by Dynamic Yield Marketing
5 Reasons Why I Stopped Following A/B Testing Case Studies
A/B Testing & Optimization Article

5 Reasons Why I Stopped Following A/B Testing Case Studies

by Yaniv Navot
Landing Page Optimization Checklist
A/B Testing & Optimization Article

A King’s Landing: Claim Your Landing Page Optimization Throne

by Yaniv Navot
Google Analytics - Part 1
A/B Testing & Optimization Article

Don’t Trust Your Google Analytics Data Just yet, Perform a Tag Audit

by Yaniv Navot
Quotes
A/B Testing & Optimization Article

15 Great Quotes That Will Inspire You to Start Optimizing

by Leah Retta
statistical significance
A/B Testing & Optimization Lesson

Why reaching and protecting statistical significance is so important in A/B tests

by Idan Michaeli
a/b testing
A/B Testing & Optimization Lesson

An introduction to A/B testing and optimization

by Yaniv Navot

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