How to leverage data to drive customer loyalty via personalization
Currently available on demand
About the Webinar
Today’s consumers not only expect personalization, they demand it. In order for brands to win their share of loyalty from consumers, marketers need to have the right technology and capabilities in place to capture and apply data to reach customers in their most influenceable moments. In this webinar, Dynamic Yield is joined by special guest, CrowdTwist, an omnichannel customer loyalty platform, to discuss everything you need to know about turning one-time shoppers into loyal customers.
Tune in to learn:
- Why personalization is important and what data can tell us
- How to capture and build rich first-party profiles of your customers
- The importance of data in building trust
- How to maximize customer lifetime value by providing personalized experiences at all stages of the customer lifecycle
About the Speakers
Dave Fernandez, Senior Director of Client Success, CrowdTwist
Dave currently oversees CrowdTwist’s Key Retail and CPG Accounts, responsible for ensuring that client account teams and core technologies are working together to build and maintain best in class loyalty solutions.
Charles Brun, Sr. Director of Channel and Alliances, Dynamic Yield
Charles leads channel efforts at Dynamic Yield in the Americas by building strategic partnerships with key technology platforms, consulting firms, agencies, and systems integrations (SIs) in order to grow Dynamic Yield’s partner ecosystem and better support our customers.