XP Roundtable: The Different Stages of Maturity in Testing and Personalization

Currently available on demand

About the Webinar

Now more than ever, brands are relying on personalization to deliver the best possible experience to their customers. Whether you’re just getting started or already consider yourself proficient in all things personalization, everyone will be able to identify an area where they can improve and uplevel their organization.

Led by Dynamic Yield’s Channel Manager, Parker Block, tune in to hear from Laura Stude of surefoot, Hydro Flask/OXO’s Robbie Williams, and Brooklinen’s Elizabeth Bell, during this candid roundtable discussion on the three unique stages of maturity: executional and foundational, cross-functional, and end-to-end experience agility.

Tune in to learn:

How to build and scale your entire personalization program
The skills, functions, and resources needed to execute a program effectively
The necessary requirements for moving from A/B testing to personalization
How to identify high-impact personalization opportunities for your organization

Interested in learning more about our events? Please visit personalizationpioneers.com or shoot us an email at events@personalizationpioneers.com.

About the Speakers

Parker Block, Channels Manager, Dynamic Yield

Parker manages partnerships and channels for Dynamic Yield in North America. For over twenty years, Parker has managed and advised eCommerce and DTC brands and retailers in the U.S., Europe and Asia.

Laura Stude, Co-founder, surefoot

Laura is the co-founder of surefoot.me, a boutique CRO agency whose clients include Hydroflask, Brooklinen, Peak Design, Made in Cookware and more. Prior to co-founding surefoot, she worked at various A/B testing agencies and led optimization for Hillary Clinton’s campaign.

Robbie Williams, Divisional Director of DTC/eCommerce, Helen of Troy (Hydro Flask/OXO)

Robbie is currently Divisional Director of DTC/Ecommerce at Helen of Troy for the Housewares Division, leading both the Hydro Flask & OXO eCommerce businesses. Prior to this expansion into multi-brand leadership at Helen of Troy, Robbie was the DTC business leader at Hydro Flask and was responsible for the creation and growth of their eCommerce capabilities.

Elizabeth Bell, Product Manager of eCommerce, Brooklinen

Elizabeth is currently the Digital Product Manager at Brooklinen where she leads the eCommerce team, owning the product roadmap, as well as A/B testing & personalization strategies. Prior to Brooklinen, Elizabeth worked at Tough Mudder, where she held various roles within the eCommerce and email marketing teams.