Cookie Consent: Balancing Personalization with Privacy
Currently available on demand
About the Webinar
Despite increased constraints on third-party cookies and ongoing privacy concerns, according to research from the Ruhr-University Bochum and the Institute for Internet Security, only 7% of sites comply with the current legal mandate put forth by the EU’s GDPR. To prove compliance to customers and authorities, proper privacy documentation and management are necessary, as without respect and consideration for the end user’s privacy, the ultimate customer experience can never truly be gained.
In this webinar, Dynamic Yield Customer Success Manager, Kerstin Holzinger, and Akarion’s Senior Business Development & Key Account Manager, Jana Moser, lead a conversation on the importance of complying with the latest privacy and cookie regulation, the basics of privacy documentation, holistic compliance management options, and how to ensure a safe and positive CX.
In this webinar, Dynamic Yield Customer Success Manager, Kerstin Holzinger, and Akarion’s Senior Business Development & Key Account Manager, Jana Moser, lead a conversation on the importance of complying with the latest privacy and cookie regulation, the basics of privacy documentation, holistic compliance management options, and how to ensure a safe and positive CX.
Tune in to learn:
- Customer relationship building + trust
- The state of privacy and cookie regulation
- The difference between assumed and active consent
- Basics of privacy documentation
- Ensuring a safe and compliant CX
- Holistic compliance management options
- How to enhance experiences for opted-in and opted-out users
About the Speakers
Jana Moser, Senior Business Development & Key Account Manager at Akarion
Dr. Jana Moser, who holds a doctorate in law, worked as an in-house lawyer and head of data innovation at Axel Springer SE, as data protection officer at VZnet Netzwerke Ltd. (studiVZ) and as individual lawyer for data privacy law.
Kerstin Holzinger, Customer Success Manager at Dynamic Yield
Having worked as a project manager for an international e-retailer of household electronics, Kerstin has built expertise in eCommerce, online marketing, and CRO. Since 2018, she has consulted product and marketing departments across all industries in developing personalization strategies.