XP Roundtable: How customer intent is replacing the purchase funnel
Currently available on demand
About the Webinar
You’ve heard it before – the traditional sales funnel is dead. But is it really dead or just outdated?
It’s certainly true that consumers no longer follow a linear path to purchase and are constantly jumping in and out of the shopping stages: awareness, consideration, preference, purchase, and loyalty. And while this has forced brands to find new ways to effectively address dynamic changes in intent, the same marketing concepts can still be applied, with a few adjustments.
In this webinar, tune in as Flaconi’s Senior Conversion Optimization Manager, Christian Ebhardt, along with Yaniv Navot, CMO of Dynamic Yield, and Albert Liu, Commercial Director at Overdose, discuss how to refine the traditional sales funnel and how to lean on personalization to more seamlessly adapt to ever-changing consumer needs.
It’s certainly true that consumers no longer follow a linear path to purchase and are constantly jumping in and out of the shopping stages: awareness, consideration, preference, purchase, and loyalty. And while this has forced brands to find new ways to effectively address dynamic changes in intent, the same marketing concepts can still be applied, with a few adjustments.
In this webinar, tune in as Flaconi’s Senior Conversion Optimization Manager, Christian Ebhardt, along with Yaniv Navot, CMO of Dynamic Yield, and Albert Liu, Commercial Director at Overdose, discuss how to refine the traditional sales funnel and how to lean on personalization to more seamlessly adapt to ever-changing consumer needs.
Tune in to learn:
- The impact of the modern shopping experience on the traditional sales funnel
- When applying the traditional sales funnel is beneficial
- The challenges brands face when scaling the funnel across channels
- Additional frameworks for thinking about the customer lifecycle
- The different personalization tactics to serve various customer intent levels
Meet our speakers:
Yaniv Navot, CMO at Dynamic Yield
Yaniv is a full-stack marketing expert with a 14+ year track record in driving growth in global, fast-paced, competitive markets. Yaniv brings a combination of technical fluency, creative vision, and strategic thinking to B2B marketing that is unique.
Albert Liu, Commercial Director at Overdose
An eCommerce veteran with extensive experience across channels (retail, online, B2B, SaaS, services) and a broad spectrum of verticals and product types. Albert brings 8+ years of eCommerce experience specializing in personalization strategies.
Christian Ebhardt, Senior Conversion Optimization Manager at Flaconi
Christian is a passionate online marketer and digital enthusiast with more than 10 years of experience in eCommerce. While working for Lufthansa WorldShop or Berlin Brands Group, he gained in-depth experience and knowledge in A/B testing, personalization, and on-site campaigns. For 4 years, he has been a heavy user of Dynamic Yield and now strives to create the best digital user experiences at Flaconi, the largest online pure player for beauty products in Germany.