XP Roundtable: How to Drive Big Learnings and Big Wins with Optimization Analytics
Currently available on demand
About the Webinar
Today, it’s not enough to be versed in analytics. Brands need to understand how to use data to solve specific business problems. This requires a particular lens for data analysis, allowing you to answer the types of questions a role in A/B testing, experience optimization, and personalization will ask of you.
In this webinar, Dynamic Yield’s VP of Program Strategy & Insights, Nathan Richter, SpecSavers’ Global Experimentation Lead, Melanie Kryklund, and Chase Bruch, the Director of Analytics at Blue Acorn iCi team up to discuss using data to support a well-rounded experimentation program that achieves big wins in the form of real business results.
In this webinar, Dynamic Yield’s VP of Program Strategy & Insights, Nathan Richter, SpecSavers’ Global Experimentation Lead, Melanie Kryklund, and Chase Bruch, the Director of Analytics at Blue Acorn iCi team up to discuss using data to support a well-rounded experimentation program that achieves big wins in the form of real business results.
Tune in to learn:
- How to identify high-impact personalization opportunities
- Which metrics and KPIs to use for measuring success
- How to approach prioritization and designing each test
- The best ways to navigate running concurrent experiments
- How to report on progress, results, learnings, and next steps
Meet the Speakers:
Melanie Kryklund, Global Experimentation Lead, SpecSavers
Melanie helps companies build, optimize, and scale digital experiences via experimentation. She has over a decade of experience running global optimization programs at companies such as Staples, Booking.com, and Specsavers. Her goal is to rally teams behind a coherent customer and business view and bring structure to discovery and solution development via experimentation.
Nathan Richter, VP of Program Strategy & Insights, Dynamic Yield
Nathan Richter has been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.
Chase Bruch, Director of Analytics, Blue Acorn iCi
Chase brings an extensive background in analytics across financial, digital, and hospitality sectors. He currently manages a team of analysts and developers driving optimization programs for the likes of Casper Mattress, Weber Grills, PayChex, Le Creuset, and more. Before Blue Acorn iCi Chase worked for Vail Resorts and was responsible for analytics modeling and performance measurement of the EPIC Season Pass product line. Chase lives in Charleston, SC with his wife and two young children enjoying boating, the beach, and all things outdoors.