Where Content and Personalization Meet in the World of DXPs

Currently available on demand

About the Talk:

Digital experience technology has evolved from Content Management Systems (CMS) to Web Experience Management (WEM) platforms and now Digital Experience Platforms (DXP). We know more about our customers than ever before, and we have more ways to reach them, but as capabilities grow, so does technological complexity. A DXP is not a single technology, but many working together in concert. Two areas that are core for any modern digital enterprise are content and personalization and understanding how they balance each other can be difficult.

In this webinar, experts from Crownpeak, Dynamic Yield, and Renegade help organizations understand how content and personalization technologies fit together in the DXP landscape and ways they can leverage them together to create higher converting experiences.

What you’ll learn:

  • The technology that makes up a modern Digital Experience Platform
  • The key differences and overlaps between a DXP and personalization engine
  • Best practices for integrating Crownpeak and Dynamic Yield
  • Use case examples that you can implement to increase engagement, conversion, and revenue

Meet the Speakers:

Albert Liu, Channels Director, Dynamic Yield

Albert Liu, Channels Director, Dynamic Yield

Progressive minded sales professional with a strong management background. 15+ years of experience in management positions varying from retail environments to the corporate level. Experienced in online marketing and product marketing, helping to drive brand initiatives to move products.
Andy Wood, Founder, Renegade Agency

Andy Wood, Founder, Renegade Agency

Over 20 years digital strategy experience in-house at the Ford Motor Company, as well as UK & European agencies. Speaker on digital strategy, contributor to syllabus at Rutgers & Oxford Brookes Universities.
Phil Morton, European Partner Account Manager, Crownpeak

Phil Morton, European Partner Account Manager, Crownpeak

Marcel is a Director of Customer Success for EMEA in Dynamic Yield. Before joining DY, he had been a Team Leader & Strategic Consultant in A/B and Multivariate Testing for 5 years, which paved the way for his data-driven approach.