4 Signs You Need to Move Beyond Your ESP’s Email Personalization Functionality
Currently available on demand
About the Mini-Talk:
When you compare the level of personalization in today’s email marketing landscape with tailored website, SMS, and mobile app experiences, you see a clear gap in capabilities.
While many ESPs offer personalization, how does one know it’s time to move beyond the provider’s basics and augment with advanced capabilities?
Join Dynamic Yield’s Ernie Santeralli, Content Marketing Manager, and dive into the four signs that it might be time to move beyond your ESP’s email personalization functionality.
You’ll also learn:
The strengths and limitations of personalization within an ESP
How you can (and should) personalize an email at open-time rather than send-time
How to make your email experience cohesive with the experience on all your other channels
Check out the full article in our XP² Learning Center!
Meet our Speaker:
Ernie Santeralli, Content Marketing Manager, Dynamic Yield