Personalization Maturity Self-Assessment Survey

Discover your organization’s digital maturity level with a comprehensive personalization assessment

A 16-question tool designed after years of experience working with leading global brands to help you uncover your company’s personalization maturity level.

This self-assessment is meant for brands both new and experienced in personalization who are looking to identify key program priorities, potential gaps in their digital strategies, and how they stack up against hundreds of global brands.

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Your Score
Absent Definition: Personalization is not yet present across digital properties. This could be because the organization was not sure what was possible technologically or never made personalization a core priority.
Basic Definition: Organizations that deploy basic levels of personalization, usually channel-specific and with limited segmentation capabilities.
Advanced Definition: Organizations that have already established some processes and testing roadmaps to inform their personalization efforts.
Pioneer Definition: Organizations that have already overcome many challenges that come with adopting a customer-first approach through personalization.

Region

Discover your organization’s digital maturity level with a comprehensive personalization assessment

Organizational culture

Personalization is a clear, visible priority of the company, and the overall digital strategy.

Does your organization have a true culture of personalization?

Does your team have clear, quantitative business objectives and goals?

Resource Allocation

Do you have a working group consisting of business, technical, and creative representatives?

Is there a primary business resource wholly devoted to personalization/testing and learning?

Is there a primary technical resource wholly devoted to personalization?

Do multiple teams work together to execute a singular personalization strategy across digital channels?

Personalization Effectiveness

Is audience strategy an essential element of your organization's ideation, execution, and analytical process?

Is most of the organization aligned and executing on a singular audience strategy?

Where do test ideas come from at your organization?

Do executive testing mandates routinely (1+ times per quarter) take precedence over the existing testing roadmap?

Does the organization have established and clear KPIs to explicitly measure personalization efforts?

Organizational Processes

Are testing results circulated internally, including executives, on a recurring basis?

Are different data sources currently being used to fuel your personalization strategy?

Does your organization derive insights and learnings from test data?

Are there any core elements of your website that are not available for testing and/or automation?

You’ve completed the questionnaire!

Personalization in your company is

What level of personalization maturity means

Turn every customer interaction
into a personalized experience

Discover your organization’s digital maturity level with a comprehensive personalization assessment

Organizational culture

Personalization is a clear, visible priority of the company, and the overall digital strategy.

Does your organization have a true culture of personalization?

Does your team have clear, quantitative business objectives and goals?

Resource Allocation

Do you have a working group consisting of business, technical, and creative representatives?

Is there a primary business resource wholly devoted to personalization/testing and learning?

Is there a primary technical resource wholly devoted to personalization?

Do multiple teams work together to execute a singular personalization strategy across digital channels?

Personalization Effectiveness

Is audience strategy an essential element of your organization's ideation, execution, and analytical process?

Is most of the organization aligned and executing on a singular audience strategy?

Where do test ideas come from at your organization?

Do executive testing mandates routinely (1+ times per quarter) take precedence over the existing testing roadmap?

Does the organization have established and clear KPIs to explicitly measure personalization efforts?

Organizational Processes

Are testing results circulated internally, including executives, on a recurring basis?

Are different data sources currently being used to fuel your personalization strategy?

Does your organization derive insights and learnings from test data?

Are there any core elements of your website that are not available for testing and/or automation?

You’ve completed the questionnaire!

Personalization in your company is

What level of personalization maturity means

Turn every customer interactioninto a personalized experience

Turn every customer interaction
into a personalized experience