Press

Tune in for important Dynamic Yield news and media coverage

Dynamic Yield Marketing

Dynamic Yield by Mastercard Unveils Shopping Muse, the Next Generation Personal Retail Assistant

Bolstered by advanced personalization capabilities, the generative AI-based tool redefines a tailored retail experience

Dynamic Yield Marketing

Dynamic Yield Positioned Highest In Execution and Furthest In Vision in 2023 Gartner Magic Quadrant for Personalization Engines

Latest report marks company’s sixth consecutive year as a Leader.

Dynamic Yield Marketing

Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization

Mastercard’s proprietary prediction models and aggregated consumer spend insights activate new ways for customers to enhance personalization across digital channels as part of the company’s Experience OS.

Dynamic Yield Marketing

Deckers Brands, Synchrony, SKIMS, Tappan, and Others Honored in 2022 Dynamic Yield Personalization Awards for Americas

The company recognizes trailblazers at the forefront of customer experience design

Dynamic Yield Marketing

Dynamic Yield Recognized by Crain’s as a Best Place to Work in NYC for Fifth Year

Honor awarded following expansion of remote work policies and the addition of Mastercard perks as part of ongoing employee benefit activations.

Dynamic Yield Marketing

Dynamic Yield Launches Experience OS to Deliver on Personalization of Tomorrow, Today

Designed for Easy Activation by Retailers, Financial Institutions, Restaurants and Others.

Dynamic Yield Marketing

Sky, home24, LUISAVIAROMA, Ochsner Sport, and Others Honored in 2022 Dynamic Yield Personalization Awards for Europe & APAC

The company recognizes trailblazers at the forefront of customer experience design.

Dynamic Yield Marketing

Dynamic Yield Positioned Highest and Furthest in 2022 Gartner Report for Personalization Engines

The latest Gartner report marks company’s fifth consecutive year as a Leader.

Dynamic Yield Marketing

Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition

Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine, from McDonald’s.

Dynamic Yield Marketing

Dynamic Yield Joins MACH Alliance as Certified Personalization Vendor

Built on an open and flexible architecture, market leader represents future-proof technology.

Dynamic Yield Marketing

Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

In second year topping esteemed list, leader in personalization is praised for hybrid work environment, employee welfare benefits, and ongoing programming.

Dynamic Yield Marketing

Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform

McDonald’s Will Continue to Scale and Integrate the Technology to Further Enhance Customer Experience Complementary Offering Provides Additional Mastercard Value Beyond the Transaction.

Dynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization

Dynamic Yield Marketing

Driving Big Results with Personalization

+88% Conversion Uplift with Mastercard Predictive Spend Insights
Making Personalization a Breeze for Leading Financial Institutions
+10.3% uplift in add-to-cart rate
39% decrease in same-month cancellations
16% contribution to D2C revenue from Dynamic Yield
16% of revenue from recommendations
+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size

Press

Dynamic Yield by Mastercard Unveils Shopping Muse, the Next Generation Personal Retail Assistant

Dynamic Yield Positioned Highest In Execution and Furthest In Vision in 2023 Gartner Magic Quadrant for Personalization Engines

Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization

Deckers Brands, Synchrony, SKIMS, Tappan, and Others Honored in 2022 Dynamic Yield Personalization Awards for Americas

Dynamic Yield Recognized by Crain’s as a Best Place to Work in NYC for Fifth Year

Dynamic Yield Launches Experience OS to Deliver on Personalization of Tomorrow, Today

Sky, home24, LUISAVIAROMA, Ochsner Sport, and Others Honored in 2022 Dynamic Yield Personalization Awards for Europe & APAC

Dynamic Yield Positioned Highest and Furthest in 2022 Gartner Report for Personalization Engines

Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition

Dynamic Yield Joins MACH Alliance as Certified Personalization Vendor

Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform

Dynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization

Dynamic Yield and Amplience Partner to Deliver Headless Personalization

Dynamic Yield Makes Crain’s Best Places to Work in NYC for Fourth Year

Dynamic Yield Celebrates Stella & Dot, StriVectin, LUISAVIAROMA, and Others in Inaugural 2021 Personalization Awards

Dynamic Yield Launches Experience Email, a Unified Personalization Solution for Creating Individualized Emails

Dynamic Yield Delivers Seamless Personalization for Single Page Applications

Dynamic Yield Positioned Highest and Furthest in 2021 Gartner MQ for Personalization Engines

Dynamic Yield and FullStory Partner to Enhance Personalization with Rich Digital Experience Analytics

Experience OS

Core Capabilities

Made for Scale

Industries

Channels

Proven impact and success services

Built for scale

Robust partner network

Extensive product resources

Press

Dynamic Yield by Mastercard Unveils Shopping Muse, the Next Generation Personal Retail Assistant

Dynamic Yield Positioned Highest In Execution and Furthest In Vision in 2023 Gartner Magic Quadrant for Personalization Engines

Dynamic Yield Launches Element, Bringing the Power of Mastercard to Personalization

Deckers Brands, Synchrony, SKIMS, Tappan, and Others Honored in 2022 Dynamic Yield Personalization Awards for Americas

Dynamic Yield Recognized by Crain’s as a Best Place to Work in NYC for Fifth Year

Dynamic Yield Launches Experience OS to Deliver on Personalization of Tomorrow, Today

Sky, home24, LUISAVIAROMA, Ochsner Sport, and Others Honored in 2022 Dynamic Yield Personalization Awards for Europe & APAC

Dynamic Yield Positioned Highest and Furthest in 2022 Gartner Report for Personalization Engines

Mastercard Strengthens Consumer Engagement Services With Close of Dynamic Yield Acquisition

Dynamic Yield Joins MACH Alliance as Certified Personalization Vendor

Dynamic Yield Recognized by Built In As One of NYC’s Best Places to Work in 2022

Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform

Dynamic Yield Research Finds Pandemic has Propelled Significant Advancements in Personalization

Dynamic Yield and Amplience Partner to Deliver Headless Personalization

Dynamic Yield Makes Crain’s Best Places to Work in NYC for Fourth Year

Dynamic Yield Celebrates Stella & Dot, StriVectin, LUISAVIAROMA, and Others in Inaugural 2021 Personalization Awards

Dynamic Yield Launches Experience Email, a Unified Personalization Solution for Creating Individualized Emails

Dynamic Yield Delivers Seamless Personalization for Single Page Applications

Dynamic Yield Positioned Highest and Furthest in 2021 Gartner MQ for Personalization Engines

Dynamic Yield and FullStory Partner to Enhance Personalization with Rich Digital Experience Analytics