Cartera

Personalization Expert
Award Winner

Cartera, the largest source of Shop & Earn offers in the United States, has had an exceptional year with its personalization program, rapidly scaling to deploy over 200 Dynamic Yield campaigns in just 9 months. Made possible by the team’s rooted personalization approach, Cartera is able to identify critical insights about its audiences and quickly deploy meaningful site experiences to meet the needs of different visitor types.

READ THE SUCCESS STORY

Visit site →

Remotion Alshaya Group

Cartera powers enterprise loyalty solutions by rewarding members for completing purchases at participating retail partners. By recommending relevant retailers and using engaging communication tools, Cartera drives member awareness of both retailer branding and best offers. In essence, Cartera consistently matches the right content to the right shopper to create a synergy that benefits both the member and the retail partner. Cartera achieves this by segmenting its site traffic into Primary Audiences. This strategy, which is based on a rooted personalization methodology, enables the deployment of personalized campaigns at scale.

How Cartera does it

Knows its audience.

Cartera breaks down its site traffic into four Primary Audience segments: Activation, Reactivation, Early Shoppers, and Top Shoppers. Each audience has different KPIs, and the team deploys different personalization strategies and tests to improve KPI performance for each group. By understanding its traffic through this lens, Cartera built a scalable personalization model, enabling the launch of 76 high-performing evergreen personalized campaigns, 92 promotional campaigns, and 61 personalization tests — all in just 9 months.

What it looks like

Personalized Recommendations

Primary Audience Messaging

Personalized Recommendations

This is the Southwest Airlines Rapid Rewards Shopping® homepage, powered by Cartera and available to members. In the standard experience (shown first), general Shop & Earn offers are displayed for engaged members, allowing them to easily browse rewards. In the personalized experience for less-engaged members (shown in the next image), educational messaging nurtures the audience, and higher placement of personalized content—such as Trending Store recommendations and Favorite Stores —showcases retailers that build connections and pique interest.

Primary Audience Messaging

On the American Airlines AAdvantage® eShoppingSM site, members are prompted to install a Chrome extension for easier Shop & Earn reminders. The scrolling format (shown first) with richer educational content drives strong installs for specific Primary Audiences, while the static banner format with direct messaging (shown in the next image) performs best for other Primary Audiences.

Expand image

What’s next?

Nine months into its journey with Dynamic Yield, Cartera has delivered consistent results by establishing the usefulness of its chosen Primary Audience segments and identifying critical personalized experiences, such as the landing page variations. Now, the team aims to expand its personalization program by continuing to hone every customer touchpoint based on Primary Audience KPIs. They also plan to deploy new site capabilities by leveraging out-of-the-box Dynamic Yield templates, with tools like conversational recommendations and exit intent strategies. These represent new methods for Cartera to drive shopping activity across their customer base and pave the way for a fully personalized, innovative site experience.