
Awarded to organizations who have a complete grasp of experience optimization and push the limits of personalization to create real value for their customers and their businesses.
With over 50 years of business under its belt, Pets Place believes in the power of building deep, personal relationships with its customers. In its mission to provide positive and efficient shopping experiences and maintain long-term loyalty, the leading Netherlands-based pet food retailer invests heavily in its personalization program, helping pet owners sift through the 15,000+ products and 200+ brands in its product inventory to find the most suitable items for their pets.