Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
Unleash the full potential of insights by seamlessly sharing Dynamic Yield data with Google Tag Manager: Google Tag Manager provides an alternative way to integrate Dynamic Yield with your Google Analytics 4 to analyze campaign performance. Tag Manager lets you populate your data layer with campaign information that you can then use to trigger Google Analytics events.
Key benefits of our integration:
- Analyze your Dynamic Yield campaigns in a single view within your analytics platform.
- Ensure data integrity when analyzing performance.
- Seamlessly integrate Dynamic Yield with Google Tag Manager with our pre-configured integration.
Resources:
Personalize using an open ecosystem model
With Dynamic Yield's Experience OS, you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.
More on Experience OS- Google Tag Manager services include:
- Tag Management
- Analytics
- Tracking
