Twilio
Twilio is the customer layer for the internet, powering the most engaging interactions companies build for their customers.
Using Twilio and Dynamic Yield in tandem empowers marketers to bring online personalization offline via text message. Expand marketing reach by incorporating triggers designed to send relevant and timely SMS messages based on user activity and price changes.
Key benefits of our integration:
- Stay top-of-mind with customers using cross-channel personalization.
- Dispatch timely text messages based on a predetermined trigger.
- Connect online and offline experiences by programming text messages to send to customers based on online events.
- Improve discount effectiveness by incorporating price drop SMS triggers to customers who have interacted with the product.
Use-case inspiration:
- Prompt shoppers to purchase the item left in their abandoned cart
- Remind users about a product they recently viewed
- Notify customers that a product they interacted with has dropped in price
Resources:
Personalize using an open ecosystem model
With Dynamic Yield's Experience OS, you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.
More on Experience OS- Twilio's services include:
- SMS Messaging
- Cross-Channel Prioritization
- Reconnect
