FullStory
FullStory serves up a superset of DX data in an accessible, easy-to-use platform. Technical and non-technical teams alike can rely on FullStory for necessary information, reducing costly back-and-forth and increasing throughput, powering digital experience improvement at scale.
Use FullStory’s digital experience analytics to better understand the impact of your Dynamic Yield campaigns and turn these insights into actionable optimizations that deliver a significant uplift in conversions.
Key benefits of our integration:
- Real-time Insights to discover up-to-date user analytics through audience synchronization.
- Comprehensive Analytics to understand the user behavior behind your Dynamic Yield campaigns.
- Alleviate User Friction by identifying areas to improve user experience using FullStory’s frustration metrics and applying them to Dynamic Yield experiences.
- Easily Quantify Results to report on the business impact of implementing personalization tactics by communicating impact.
Use-case inspiration:
- Financial Services: A bank creates a targeted campaign promoting a new loan offering to customers who have recently opened a checking account. Once the campaign goes live the bank then uses FullStory to go deeper into how exactly this campaign impacts the overall customer journey.
- Fashion & Apparel: A large retailer utilizes FullStory’s behavioral insights analytics to get a comprehensive picture of how customers are interacting with personalized category pages that are based on recently viewed clothing items.
- Travel & Hospitality: A global hotel chain reveals new personalization opportunities using FullStory’s session replays to determine where on the site the most viewed destinations could be featured.
Personalize using an open ecosystem model
With Dynamic Yield's Experience OS, you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.
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