Google Analytics
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools to understand the customer journey and improve marketing ROI.
Analyze Dynamic Yield campaigns and track visitor events directly in your Google Analytics dashboard in real time. Here you can analyze campaign performance and use Dynamic Yield’s data to filter and slice your Google Analytics reports.
Key benefits of our integration:
- Leverage Actionable Data to discover up-to-date insights through rich digital experience analytics.
- Inform Campaign Decisions by measuring visitor events and behavior in Google Analytics.
- Ensure Data Integrity and Privacy when analyzing performance between the two integrated systems.
- Use Advanced Reporting to identify the ROI of implementing personalization tactics.
Use-case inspiration:
- Financial Services: A bank gains deeper insights into how a targeted Dynamic Yield credit card campaign is performing using Google Analytics’ heatmap analysis.
- Fashion & Apparel: A large retailer uses Google Analytics to visualize how customers are engaging with personalized promotional pop-ups that are deployed based on user affinity.
- Travel & Hospitality: A global hotel chain uses the insights from Google Analytics to reveal new opportunities in the customer journey where popular destinations could be featured based on a customer’s location.
Resources:
Personalize using an open ecosystem model
With Dynamic Yield's Experience OS, you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.
More on Experience OS- Google Analytics' services include:
- Segmentation
- Analytics
- Customer Insights
- Data Visualization
- Campaign Influence
