Mixpanel
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. Teams can easily analyze how and why people engage, convert, and retain in real-time.
Integrating Dynamic Yield and Mixpanel empowers you to dive deeper into the impact of your Dynamic Yield experiments on user interactions. This out-of-the-box connector is easy to install and uncovers new optimization opportunities in real-time.
Key benefits of our integration:
- Reveal Campaign Wins by measuring visitor events and behavior in Mixpanel.
- Eliminate Rage Clicks by identifying and creating hyper-personalized experiences.
- Understand Campaign Influence of your personalized campaigns on customers’ motivations and decisions.
- Report on Key Results of the business impact associated with implementing a personalization program.
Use-case inspiration:
- Financial Services: A bank uses Mixpanel’s data visualization tool to dive deeper into the performance metrics behind a personalized Dynamic Yield credit card campaign.
- Fashion & Apparel: A large retailer uses Mixpanel’s site analytics to determine where to experiment with Dynamic Yield’s personalized promotional pop-ups that are deployed based on user affinity.
- Media & Entertainment: A media conglomerate uses Mixpanel’s behaviorial analytics to gain more insight into the change in user engagement when implementing a targeted subscription pop-up campaign in Dynamic Yield.
Resources:
Personalize using an open ecosystem model
With Dynamic Yield's Experience OS, you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.
More on Experience OS- Mixpanel's services include:
- Analytics
- Segmentation
- Customer Insights
