The mechanics of a successful and meaningful test
Start designing, conducting, and optimizing proper experiments that produce valuable results
This comprehensive 25-page guide will show you how to harness the power of data to leverage historical and behavioral data per user, ultimately leading to more successful optimization initiatives.
What’s Inside?
- The mechanics of A/B testing
- The actual meaning of statistical significance
- The major pitfalls threatening the validity of test results
- The difference between CTR and revenue-based optimization
- How to run experiments like a pro
Get your free copy of this eBook.