After working with countless brands across industries and geographies for over a decade, Dynamic Yield has developed a comprehensive playbook to help organizations of all maturity levels build a winning and scalable personalization program.
Build a repository of your brand’s unique selling propositions to generate ideas, inform testing strategies, and understand your consumers. Here’s how.
Learn how to apply audience-based personalization to your first recommendation and content tests for meaningful optimization insights.
Learn how to identify core content zones on your website in order to scale testing efforts and personalize content for your audiences.
Selecting the right primary audiences, test locations, algorithms, and optimization opportunities.
