Affinity Profiling

Beyond Past Behavior: Predict Future Needs with AI-Powered Affinity

Dive under the hood of AffinityML, a neural network algorithm that unlocks real-time understanding of individual customer preferences, enabling to anticipate and fulfill their needs with pinpoint accuracy

Shana Pilewski

Leverage a new class of affinity-based audiences for hyper-targeted experiences

Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.

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Driving Big Results with Personalization

+88% Conversion Uplift with Mastercard Predictive Spend Insights
Making Personalization a Breeze for Leading Financial Institutions
+10.3% uplift in add-to-cart rate
39% decrease in same-month cancellations
16% contribution to D2C revenue from Dynamic Yield
16% of revenue from recommendations
+13.5% increase in grocery subscriptions
+8% uplift in AOV
14% uplift in click rate with Experience Email
Incremental average check size