Affinity-based personalization

Transform the Way Customers Experience Personalization with Affinity Allocation

How affinity targeting is redefining personalization throughout the digital journey

Learn how Dynamic Yield’s AI-powered affinity-based targeting solution can improve email engagement and generate higher ROI and incremental revenue.

Create experiences the user is more likely to engage with now, and as their preferences change over time using affinty-based audiences.

This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery.

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Driving Big Results with Personalization