Dynamic Yield Research: The State of Personalization in Email
Flooded Inboxes, a Desire for Tailored Communications, and a Massive Opportunity
To understand the habits, preferences, and opinions on email personalization, Dynamic Yield surveyed 550+ consumers in North America, Europe, and Asia.
The results show a clear desire for more tailored, highly curated, and relevant email messaging.
In this report, you’ll learn the consumer point of view on email marketing and be presented with a wealth of valuable data on the state of email personalization.
What’s Inside?
- Conclusive data on the degree to which various regions are personalizing email experiences for consumers
- An exploration of the inbox and how many emails consumers regularly receive, open and click on from retailers
- Insights on the most common email to purchase preferences
- Who consumers cited as their favorite retailer to receive emails from
- Actionable suggestions on how retailers can improve email experiences
Get your free copy of this research.