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Marketing Strategies
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Targeting & Personalization Article
How Personalization Fuels Success in Latin America’s Digital Boom

Data & Analytics Article
Building the Right “It”: How Pretotyping Guides Product Decisions with Concrete Data

Targeting & Personalization Article
Personalization in QSR: The Possibilities You Didn’t Know Existed

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When It Comes to Personalization, QSRs Are Asking the Wrong Questions

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Unlocking Personalization in Financial Services: The Power of Audience Strategy

Targeting & Personalization Article
Why Furniture Brands Should Stop Using Antiquated Segmentation Strategies

Targeting & Personalization Article
Personalization: the key to optimizing the metaverse shopping experience

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How the exponential revenue gains from personalization are too big for financial services to ignore

Targeting & Personalization Article
Why the webstore has become predictable and how guided selling can fix it

Targeting & Personalization Article
The 3 Black Friday Shopping Personas and How to Move From Generalized Discounting to Targeted Experiences

Targeting & Personalization Article
Make it rein this Holiday with a scalable approach to personalization

Targeting & Personalization Article
Creating authentic, personalized experiences Gen-Z shoppers won’t cancel

A/B Testing & Optimization Article
High-impact eCommerce navigation optimization ideas to improve product discovery

Recommendations Article
Product recommendation best practices for brands selling replenishable products

CRO & Growth Marketing Article
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Targeting & Personalization Article
Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Targeting & Personalization Article
Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

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How marketers can manage irregular inventory levels with personalization

Targeting & Personalization Article
5 personalization strategies finance marketers can take to the bank

Targeting & Personalization Article
Be my valentine – an eCommerce marketer’s handbook to the most romantic day of the year

Targeting & Personalization Article
How financial brands can set realistic personalization expectations and still see big results

A/B Testing & Optimization Article
It’s personal — why it’s time to deflate the great gated content debate

CRO & Growth Marketing Article
Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization

A/B Testing & Optimization Lesson
Building an experimentation growth plan: A Kopari Beauty case study

Targeting & Personalization Article
Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays
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