We caught up with Julie Nielsen to learn why customer-centricity has become the heart of experience creation at Elkjop and how focusing on user behavior has supercharged the organization's ability to create highly-engaging experiences, boost conversions, and gain a competitive edge.

The post Building customer-centric digital experiences: An Elkjop case study appeared first on Dynamic Yield.

It’s time for mobile to play a more prominent, if not a starring role, in your optimization and personalization program.

The post Turning your customers’ mobile pain points into purposeful experiment design appeared first on Dynamic Yield.

Most email software is designed to mislead and skew your results. In this post, we'll cover why that is and the right way to think about email A/B testing.

The post The right and wrong way to do email A/B testing appeared first on Dynamic Yield.

Learn what to do when your A/B testing routine starts to feel stale and you're struggling to identify ideas for new experiments and CRO campaigns. Here are six proven ways to get great results.

The post How to never run out of conversion rate optimization ideas appeared first on Dynamic Yield.

How to strategically incentivize re-engagement from your mobile app users and drive retention from push notifications.

The post A personalized strategic approach to push notifications appeared first on Dynamic Yield.

Useful information on some of the strategies, tactics, and examples you can implement to ensure your triggered email campaigns are as high-impact as possible.

The post Tactics for sending high-impact triggered emails appeared first on Dynamic Yield.

We chatted with Akash Shah about why personalization is so significant to the Care/of product, how they discovered the motivations of their most valuable segments, and their mission to partner with subscribers on their journey to a more healthy life.

The post Personalization that resonates: A Care/of case study appeared first on Dynamic Yield.

Follow these proven behavioral exit popup strategies to maximize conversion rate and minimize site abandonments.

The post Effective CRO tactics for personalized exit popups appeared first on Dynamic Yield.

Is the one-size-fits-all web design on its way to extinction? Discover why layout personalization is a driving force for increasing engagement and revenue. Here are three powerful ways to immediately benefit your existing site.

The post Personalizing websites with dynamic content layouts appeared first on Dynamic Yield.

Learn how to increase sales and conversions by leveraging the psychological power of social proof and scarcity messaging.

The post The psychology of social proof marketing to drive conversions appeared first on Dynamic Yield.

Learn how to incorporate weather-based targeting as a mainstream component of your CRO and personalization strategy in order to improve the customer experience and increase conversions.

The post How to use weather targeting for personalization appeared first on Dynamic Yield.

Use this robust program to develop a conversion rate optimization strategy that will help you achieve sustainable growth.

The post Developing a conversion rate optimization strategy appeared first on Dynamic Yield.

Designing an optimized landing page isn't exactly a cakewalk. If you want to build a high-converting landing page experience, keep the following fundamental principles in mind.

The post The core principles of landing page optimization appeared first on Dynamic Yield.