Important considerations and high-impact use cases for marketers incorporating various channels and touchpoints within their personalization strategy.

The post Strategizing for omnichannel personalization at scale appeared first on Dynamic Yield.

A scalable personalization framework leveraged by the best in the industry to bring long-term, impactful results to the entire organization.

The post Building a personalization framework designed to scale appeared first on Dynamic Yield.

Affinity modeling as we know it is simple and effective, but product metadata can be better leveraged to predict the most relevant experience to users.

The post One-to-one targeting with affinity-based personalization appeared first on Dynamic Yield.

The majority of revenue is now generated by a tiny percentage of users. By identifying and nurturing these valuable customers, brands can gain a sharper perspective on how to improve the overall shopping experience.

The post Identifying your most valuable customer segments appeared first on Dynamic Yield.

Failing to adapt to increasing consumer expectations comes at the expense of data, knowledge, technology, teams, customers, and most all of all, revenue.

The post The opportunity cost associated with personalization appeared first on Dynamic Yield.

Continuous optimization of the customer experience stems from instilling a deep sense of understanding around new concepts, mentalities, and goals.

The post How to create an ongoing culture of experimentation appeared first on Dynamic Yield.

An introduction to the process of real-time website personalization, including strategies to implement, challenges to consider, and examples to get started.

The post Introduction to website personalization appeared first on Dynamic Yield.

In order to create real value, personas must go beyond mere generalizations, stitching together different data sets for a more grounded understanding of each customer group.

The post Turning Personas into Data-Driven Profiles for Segmentation appeared first on Dynamic Yield.

There's a lot to be dismantled and much to glean from Google’s recent algorithm update. In this post, we uncover the truth behind popups and your search rankings.

The post The Impact of Popups, Overlays, and Interstitials on SEO appeared first on Dynamic Yield.

How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize experiences that drive action.

The post Segmentation and targeting for anonymous visitors appeared first on Dynamic Yield.

How Fjallraven, the legendary Swedish outdoor gear company, increases conversions and CTR through recommendations and personalized messaging.

The post Full-scale personalization: A Fjällräven case study appeared first on Dynamic Yield.

Defining the roles and responsibilities of a scalable personalization and optimization team. Learn how to structure an agile team!

The post The Roles & Structure of an Agile Personalization & Optimization Team appeared first on Dynamic Yield.